Knowing When To Do Nothing

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There is a concept in Taoism known as Wu Wei – literally ‘no action’, and often interpreted as ‘do nothing’. It goes hand-in-hand with another concept, Wu Bu Wei – ‘not no action’, or ‘do everything’ [1.] Those who study Taoist philosophy seek to achieve harmony in their lives by doing nothing and doing everything. The idea of doing everything is one that’s probably familiar to all of us: from the moment we wake up we attend to the tasks, chores, and activities of our day right up to the point we close our eyes to sleep again. Doing nothing, however, is a stranger concept. It does not mean being slothful, lazy, or apathetic. Instead, it is about recognising the times when there is nothing you can, or should do – that the right course of action is to not act.

It is a challenging concept to get one’s head around, so let me try to illustrate with an example. Think about the last time you had an argument with someone. It may have been over something of significance to one or both of you, or it may have been – in hindsight – over nothing. If you go back and think about it, you can probably see that it all started from something that was said or done that induced an emotional response in one of you. That response got expressed, which led to an emotional response in the other person, and back and forth it went. Like many arguments it probably heated up as it continued on, perhaps it even got out control and one or both of you were yelling at the other. Chances are at least one of you got their feelings hurt. (If so, hopefully you’ve resolved that by the time you’re reading this!)

Think of that argument as a timeline, like a scene from a movie. You can probably see how the argument started from nothing, and then developed into a full-blown argument. You can probably also see that it took two people to have that argument. Even if it was just one person berating the other, it still took the interaction of both for the argument to happen. Now imagine you can edit that scene. You can move along that timeline and pick a point and edit what happened at that moment. What might have happened if, at some point in the timeline, one of you had stopped arguing? It may have been as simple as saying, “stop, I don’t want to argue anymore”, or perhaps it needed one of you to walk away. If one of you had simply stopped, could there even have been an argument? And if there was no argument, could the problem have been solved faster, easier, or better?

This is where doing nothing becomes important. Using this example, you can think of the argument as doing everything. In fact, you probably are doing everything while arguing – yelling, shouting, trying to put forward, or impose, or defend, your view, and getting emotional. You’re trying to ‘win’, and you will do everything to ‘win’ – and sometimes, ‘winning’ leads to some very undesirable outcomes. If you’ve ever ‘won’ an argument but didn’t feel better for it, you’ll understand what I mean.

To not argue, or cease arguing, is to do nothing. It does not mean turning your back and walking away (though in some instances that might be what it takes). Rather, it is about recognising that continued action is not going to make the situation any better, nor achieve the outcome you really want. In that case it is better to cease your actions – to do nothing – and in doing so, avoid creating a new problem through arguing. As my Tai Chi master says, “you can’t resolve a problem while ever someone is trying to fight you. It is only when they stop fighting you can sit and have tea and work out what the problem is.”

Makes sense, doesn’t it? Of course it’s easy to say, yet much more difficult to put into practice. I’m going through a process now which, for the moment, is out of my control, and all I can do is nothing. And yet, for my life to go forward in the way I want it to, this process must happen, and quickly. I have people who need me and who are relying on me to get this done. I have opportunities that are dependent on this happening. And for my own well-being, I need this resolved. The fact that it is taking time is very oppressive and hard to deal with – it’s causing unnecessary strain on me and those I love. I feel responsible and I feel I need to do something to change it – I am trying to do everything, because I’m afraid if I don’t I will lose what it is I’m striving for. Yet the reality is that there is simply no more I can do until it is put back into my hands. I need to do nothing. I know this, and I know that in doing nothing I will be better off, but knowing and doing are often different things, aren’t they? So I am trying to do nothing, however I will be the first to admit it’s not easy.

We can all reflect on our lives and find instances where it seemed that no matter what we did, not matter how hard we tried, no matter how much effort we put into something, we didn’t get to where we wanted to be. We often think that if we stop, everything stops; that inactivity is somehow detrimental to achieving. Nothing could be further from the truth. It is like sailing: you can hoist your sails and work your lines and rigging all you want, however if you’re sailing against the wind, you won’t get very far. But if you stop, and just let the wind fill your sails, you’ll find it takes you to where you need to be.

The trick is not to just do nothing, but to know when to do nothing. And as the Taoists say, in doing nothing, leave nothing undone.


1. Zhao, Qiguang. (2010). Do nothing and do everything: an illustrated new Taosim. Minnesota: Paragon House.

 

4 Benefits Indie Authors Can Gain Through Traditional Publishing

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Ever wanted to write and publish your own book? Maybe you’ve got the next blockbuster novel inside you? Or a ‘how-to’ guide that will make life easier for everyone? You’re in luck. These days, thanks to electronic (e-)publishing it has never been easier to get your masterpiece out into the public arena for all to enjoy.

In fact, a lot of self or ‘indie’ published authors have taken the e-publishing route because of the challenges of traditional publishing: having to submit your work for scrutiny, waiting for it to work its way to the top of the slush pile, only to have an editor – or more likely, an editor’s assistant – send it back with a big “NOT INTERESTED” note attached to it, or, should it be deemed worthy, having to hack and slash your hard work to bits just to shoehorn it into the publishers idea of what the marketplace wants, all for a relative pittance in compensation. (It’s not always like that of course, however any writer who has gone through the traditional route will tell you it feels like that sometimes!) Who wants to deal with that when you can just write something, upload it to the e-marketplace directly, and sit back and wait to be adored?

Unfortunately, there are now millions of other people who feel the same way, and competing with you for an audience that has very quickly become over-saturated with product. The days of winning fame and fortune simply by skipping the middle-men are over. With so much on offer and a lot of it – let’s be honest – not exactly the polished product we’ve come to expect from traditional publishing houses, audiences are becoming much more critical, and consequently much more selective, when it comes to indie publications. In this marketplace, you really need to stand out if you want your writing to be read.

What’s interesting is that many indie authors have viewed this as a marketing issue, and subsequently invested their time and effort into branding and promoting. Social media, website campaigns, and promotional videos are just some of the means by which indie authors are wedging themselves into the market. As an example, I’ve seen one up-and-coming indie author recruit over 14,000 followers within several months – all before publishing a single word of their novel. How?  A clever teaser video, supplementary information only available by registering on their website, competitions where the prize was a preview of the novel, and lots and lots of social media self-promotion. The result? About 1% of that audience went on to actually buy the book. Was it worth it? Well, you’d have to ask the author about that.

To help put this into perspective, it’s important to note that this author had never previously been published in any form, and always intended to self-publish rather than sell their novel to a publisher. With that in mind you could ask: did this author achieve more through publishing independently than they would have by pursuing the traditional route? Again, it depends on your perspective. On the one hand, you could say the fact they have a published novel that has been read by anyone is an achievement beyond what most people attain in itself. On the other, a 1% strike rate from a pre-committed audience is not a high uptake – in fact statistically, this author could have potentially doubled their readership just by including their novel along with the junk mail people get in their mailboxes (it’s estimated that between 1-2% of junk mail distribution translates into sales – and let’s face it, wouldn’t you be more inclined to read a free book than another catalogue?).

Would this result have been different if the author had decided on the traditional publishing route?

I would suggest the answer is a definite “yes”, however, it’s almost impossible to predict whether the outcome would have been more or less favourable to the author. Regardless of the outcome though, I do believe this author – as a first time writer – could have benefited a number of ways from pursuing traditional publishing in the first instance.

1. It makes you a better writer

It might be hard to believe, but all those rejections you get from potential publishers can make you a better writer, and there’s two main ways this can happen.

Firstly, it forces you to critically examine your writing. Speaking as an up-and-coming writer, none of us like to be told our writing isn’t very good. It can be a massive blow to the ego, and one that can be very hard to recover from . Those that do get past it ask that ageless question, “why?” and answering that requires critical reflection. Sometimes the answers are obvious: you can see that there’s too much repetition, it doesn’t flow, there’s unnecessarily wordy sections, or other stand out issues. Sometimes it’s not as obvious, or perhaps your experience isn’t such that you can identify the issues with your work. That’s where the second way come in.

A good editor (or agent) will recognise good work, even if the writing itself – structure, grammar, etc. – isn’t great. If the work itself is really good, there’s a good chance they’ll be willing to work with you to make your writing better. This is because writing – structure, style, grammar – is, in relative terms, more easily correctable than content is. Writing after all is a skill, and skills can be learned and honed. An editor or agent with a solid interest in your work will invest time and effort into refining your writing skills because it is ultimately in their best interest to do so. (It should be noted that for this investment to be made, you do need to demonstrate some rudimentary level of ability, or have what they believe will be ‘the big thing’.)

2. It gives you access to a range of support

As an indie author, it’s not just the writing and publishing you need to do yourself. Everything, from the typesetting, layout, and cover design, to the printing (or generation of a compatible e-format), distribution, and marketing and promotion are all your responsibility. Of course, there are a wide range of specialists who will be willing to assist you with these things – for a price.

One of the main benefits of traditional publishing is that the publisher will take care of all of this for you. More than that, if they’re a quality publisher, they will already have a sound idea of how best to achieve the maximum readership for your work. Remember: a publisher’s business is not buying books, but selling them. If they think they can sell yours, expect them to do whatever it takes to maximise that.

3. It familiarises you with the industry

Most authors will tell you they write because they love writing, and that’s a very noble reason. Publishing, however, is an industry, and it’s one that works with one of the toughest marketplaces in existence. As an author, it’s understandable that you probably want to separate yourself from all of that. You just want to concentrate on your writing, right?

Unfortunately, attracting an audience is more than just putting your work on display, and if you want a wide readership, you will benefit from knowing at least a little about how the industry works. Anything from understanding what’s hot – or going to be hot – in the current market, to how the timing of a release influences sales, to how to protect yourself from being ripped off, can only benefit you in terms of ensuring your work reaches the people you’re writing for.

For indie authors this can be a very steep learning curve, and one that can be unforgiving as you work through trial-and-error. The curve can be just as steep with traditional publishing, however there’s a degree of separation. Once the publisher decides to run with your work, you can watch the process unfold and see how it’s supposed to look when handled by experts. Whether they get it right or wrong (and you would hope in all instances they get it right!) you will learn from the process without the risks that publishers take when trying to sell a new author. These insights are invaluable for your future publishing endeavours, whether they’re through a traditional publisher or not. If you understand how the industry works, you are much better placed to be successful within it.

4. It builds your audience

What’s the difference between an audience, and a group of people? Engagement.

Why is engagement important? Consider for a moment some data from Forbes magazine, that estimates approximately 20 million Kindle e-readers of one type or another were sold in 2013. That means if you publish a book in the Kindle format, you have access to group of greater than 20 million people. However, this is not your audience. Let’s make a conservative estimate that 10% of new Kindle owners will see that you have published a new e-book. That means your reaching about 2 million people. However, this is not your audience either. In fact, it isn’t until at least one person engages with you and your book to download it onto their Kindle that you start to develop an audience. Like the earlier example showed, having a group of people looking at your work, or even interested in it, is not the same as having an audience engaged and reading it.

Building and retaining an audience is a challenge for any author, particularly when potential readers have access to a plethora of choices. Attracting an audience is about far more than good writing. In fact, as a new author your writing makes no difference whatsoever until people actually start reading your work. Even for an established writer, retaining, and then building your audience requires a constant effort.

Any good publishing house understands how to develop an audience for an author. They are in the business of engaging people to want to pick up your book and buy it. They can do this because they understand the reading audience. They know what section of the audience your work is going to appeal to, and they have strategies to target that audience to engage with you. A perfect example of this is the way publishers target celebrities, for example, Oprah Winfrey, to promote their authors. It has been demonstrated time and again that an author’s sales (and thus their readership) increase exponentially once they’ve been recommended by Oprah’s Book Club. Why? Because the publisher’s understand the engagement Oprah’s fans have with her, and use this to engage with their authors.

 

The rise of self-publishing has offered new and up-and-coming writers unprecedented abilities to get their work out to the public. The decision whether or not to publish independently is a very personal one, and one that has a lot of pros and cons to be weighed up. However, all indie authors – whether new, or established – can benefit from the lessons and insights pursing a traditional publishing path. The intent here is not to convert indie authors to traditional publishing; rather it is to recognise that what you need to know about being successful at publishing your work has already been learned, and in many instances perfected, by traditional publishers, and even in the worst case scenario, you can use that to your benefit.

Are you an indie author? Have you tried traditional publishing? Tell us about your experiences in the comments area below.

The World Needs Heroes – Are You Ready?

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It might sound like a throw away line from the latest superhero movie, however the fact is that the world does need heroes. We all do. Heroes inspire us and motivate us. They give us hope. They give us something to believe in, and something to aspire to be. They make us feel good about ourselves, and about the world at large.

For many of us our heroes are the larger-than-life people who have achieved great success in their lives. We find heroes amongst sports stars, entertainers, business and community leaders, and dare I say even politicians. These heroes are obvious because their success has put them in the public spotlight. They are interviewed and talked about and promoted to the extent that even though they might not be our personal hero, we cannot miss the fact they are heroes to somebody.

But then there are the others, the ones we often refer to as the ‘everyday’ or ‘unsung’ heroes. These are the ones whose faces you won’t see advertising the latest energy drink or sports footwear, or promoting their latest book, fragrance or clothing line. We find them in all walks of life: health professions, emergency services, military service, educators, religious leaders, volunteers, and parents to name a few. They become our heroes not just for what they do as much as for the fact that they do it at all, often without thought or need of thanks or compensation. They do it because to them it is the right thing to do – and for that they gain our admiration.

I have a number of heroes, and I would like to introduce you to two of them.

Jade is your typical 9-year-old Australian girl, who is constantly coming up with ideas to raise money for charities. She has supported everything from the preventing animal cruelty to research into childhood diseases. In her latest venture, she has taken it upon herself to make and sell what she calls ‘pink puppies’ – a folded piece of pink paper with a puppy dog face drawn on it. She drew her inspiration from the pink ribbon campaign known worldwide for raising funds to combat breast cancer – something she became aware of when her best friend’s grandmother commenced her own battle with the disease. Jade’s intent is to sell her pink puppies for 25 cents each, and donate all the money to Cancer Council Australia. She started by folding 50 pink puppies, which if sold will raise $12.50 for Cancer Council Australia. When asked if she thought it was worth all the work for a relatively small amount of money, she said, “it still helps, doesn’t it?”

Across the world, Emma is an all-American 10-year-old girl, who recognised a problem in her school and made a decision to try to fix it. That problem is bullying – an anti-social behaviour that is being increasingly recognised and publicised for the physical, mental, and emotional trauma it causes, particularly in school-age children. To tackle this in her own school, Emma decided to form an anti-bullying club to help other kids recognise bullying and give them the confidence to put a stop to it. In Emma’s words, “We don’t want kids to be bullied because we think it is wrong. We are hoping that when we are doing this we can encourage the bullies to stop! We want to help people feel better about themselves, which will help people step up to bullies.” Emma took a proposal to form the anti-bullying club to her school principal, and is waiting for the green light to go ahead.

Jade’s and Emma’s stories show us what it is to be a hero. At ages where all they should be worried about is what they’re going to do with their friends on the weekend, they have taken it upon themselves to make a difference in the lives of others, and to make our world a better place. Their selfless actions and altruistic intentions should inspire all of us. They show us that it is not just the act itself, but the intention behind the act, the desire to stand up and do something – anything – to make a difference, no matter how great or small, that is what makes a real hero.

Jade and Emma show us that we all have it within ourselves to be a hero. Are you ready to be a hero to someone today?

“I think a real hero is any person really intent on making this a better place for all people.” – Maya Angelou

Who are your heroes? What makes them a hero to you? Please share your thoughts in the comments section below.

4 Things You DON’T Need to Start a Business (Part 2/2)

Make it Easy

We’ve already established that you don’t need money (at least, not a lot of it) or an office space or store front in order to start a business. Now let’s look at what else don’t you need.

3. (Paid) Staff

Many people starting out in business start out by themselves, as sole-traders/sole-proprietors. For many new businesses or business ideas, this is all that’s initially required. There is so much that you can do yourself in the early stages. In fact, depending on the type of business you want to set up, you may not actually want to bring anyone else in at the start-up stage.

However, what if you need other people right from the beginning? What if your idea is bigger than one person? Or requires a lot more time, effort, or assistance than you can devote to it by yourself? You need staff – but that’s a huge expense, especially if it’s going to take you a while to generate cash flow.

This is where finding helpful volunteers can be a great benefit to any start-up business. I put volunteers of this kind into two categories: 1) the helpful friend/family member; and 2) the like-minded interest. It isn’t unusual for a volunteer to be both, which can be even more beneficial. Let me illustrate with a couple of examples.

When I first had my clinical practice years ago, I found I was on-selling a number of products to patients; wheat bags, braces and supports, that sort of thing. As a very small and new business, I didn’t have the purchasing power to buy and stock items in bulk – I could only order one or several items as the need arose. This meant I paid very close to retail for items, and could only charge enough to recoup the expense of ordering them (sometimes not even that). One popular item was the wheat bag – a fabric bag full of wheat grain that people could use as either a hot or ice pack. These were popular, but the quality ones were expensive, so to stock cost a lot of money, and demand wasn’t such that it justified keeping a large surplus. It is a really simple product to make – I’ve known a number of patients who end up making their own – but I knew nothing about cutting out a pattern or sewing. And to be honest, I had no desire to learn. Fortunately, I had a family member who knew lots about it and was willing to help me out. After purchasing the materials at less than the cost of two wheat bags, we were able to come up with our own design that was every bit the same quality as what I had been purchasing. Once we had a template, we could make about five wheat bags for the same cost as purchasing one. And because I had a volunteer, I didn’t have the expense of hiring someone, or contracting the work out, so profit was immediate. I was even able to start compensating my volunteer for their time and effort.

It was similar when I helped establish the National Association of Aboriginal and Torres Strait Islander Physiotherapists, Inc. (NAATSIP). NAATSIP was formed completely by volunteers – by a group of like-minded people – of which I was one. We had no money, no location, no staff; all we had was a group of people who shared a vision, and a desire to make it happen. We formed a board of directors, registered a business name, established ourselves as a not-for-profit organisation, and put ourselves into the Australian health arena. With no support staff (and no funding) we did everything ourselves, from developing our strategic plan to preparing reports, establishing services like our mentoring program to representing ourselves on local and national bodies. In our first year we made connections with all key stakeholders in Aboriginal and Torres Strait Islander health, participated in State and National policy-making decision processes, and became recognised as the peak professional body for Aboriginal and Torres Strait Islander physiotherapists by other peer peak health organisations. All without a single dollar being spent on salaries or other form of compensation. How? Because we all shared a vision, and while that vision was beyond any one individual to achieve, by coming together we made it realistic and achievable.

Volunteers can be the lifeblood of any organisation, even ones that are already established. For the budding entrepreneur, they can be an invaluable form of assistance to get your business idea off the ground and in motion.

4. (Paid) Advertising and Promotional Materials

There’s no question that advertising and promotion is a must for any business, and should be part of any marketing plan. The problem for start-ups is that it’s very expensive, not just in terms of cost, but the initial return on investment is usually very low, and sometimes nothing at all. It is very easy to invest thousands, or even tens-of-thousands of dollars in advertising and promotion and not make that money back for sometime, if at all.

Fortunately we live in the era of one of the best free ways to advertise and promote yourself – social media. In my opinion, social media is still either grossly under-valued, or ineffectively utilised, as a marketing and networking tool for new businesses. Yet consider these statistics:

  • Facebook has a reported 1.3 billion active monthly users;
  • LinkedIn and Google+ have 300 million users each
  • Twitter has 255 million users.

At those numbers, the chance of being able to expose your business to potential customers/clients is enormous, and (at this time of writing) it is all free-of-charge. All you have to do is sign up, create your business profile, and start promoting yourself.

Social Media Keyboard

One of the ways social media can promote your business is by finding people who will advocate on your behalf. You’ve probably heard it said that ‘word of mouth’ is the best form of advertising – never has this been more true than in the world of social media. Encouraging clients and supporters of your business to share that with others is one way you can attract ever-expanding interest in what you’re doing. Having people write reviews or testimonials about who you are and what you do, and then sharing that as far and wide as possible, is another way.

A good example of people who are using social media as part of their marketing strategy are independent (indie) authors and publishers.You’ll find indie authors and publishers on every social media platform, promoting their latest work or achievements to their followers, and encouraging said followers to share with everyone they know. Many actively engage in building friend/follower lists, and soliciting reviews of their work which they can then further use to promote themselves. The have to do this because, thanks to e-publishing, it has become such a highly competitive market: there are literally millions of self-published authors out there, all vying for your money. If you want to see how it’s done and how effective it can be, looking up the indie authors in your social networks can give you some pretty good examples.

Starting a business does not have to be as daunting or as expensive as it sounds. So many successful entrepreneurs – Richard Branson, Robert Kiyosaki, J.K. Rowling, Sara Blakely, and the Teutel family, just to name a few – have started out with little more than an idea and the desire to make it happen. One of the keys to their successes was that they made a start. If you have the desire to start your own business, you now know at least four things that won’t stand in your way.

Good luck!

Got more ideas on what you don’t need to start a business? Please feel free to share your tips in comments section below.

4 Things You DON’T Need to Start a Business (Part 1/2)

Make it Easy

Ever wanted to go into business for yourself? Been tempted but the thought of it is way too daunting? For starters there’s the money involved in starting a business, then finding a place to work out of, paying staff, advertising and promotion, licensing, registration, insurance, and on and on it goes. How can anyone struggling to get by possibly start their own business?

It might just be more possible than you think.

It actually takes surprisingly little to start your own business. Of course, what you DO need to start is highly dependent on the type of business you want to create, and any business that wants to succeed in the long-term is eventually going to need all those things already mentioned, and a whole lot more. But getting started, actually getting your idea out of your mind, out of your dreams, and into reality need not be as onerous or restrictive as you might have been led to believe.

Here are four things that might be holding you back that you don’t really need to start your own business:

1. Money (at least not very much)

Now you probably think that’s crazy, if not impossible, however bear with me. To build a long term, successful business will require expenditure, which means you will need money – I admit there is no escaping that. However, to get started, to take that first step towards being an entrepreneur, requires very little to no money at all. Chances are much of what you need you already have, or have access to.

Keeping initial costs down is all about two things: taking the do-it-yourself approach, and utilising as much free stuff as possible. For example, my first attempt at owning my own physiotherapy practice was as an in-home service. I had a computer, a printer, a car, my hands, and my vision. It cost me around $25.00 to obtain an ABN, and I registered my trading name at the same time. My first step was to create a letter to send out to all the doctors and medical centres in my area informing them of my service and what I could do for patients. Using programs that came with my computer, I created my own log, letterhead, and information package. After printing and stationary it probably cost me around $60.00 to do that. I then created a small flyer to do a mailbox drop in areas I thought I might get a response from. Printing costs may have been around $15.00, and I did the mailbox drop myself. Once I started getting referrals, the cost of service immediately offset the expense of running my vehicle, and soon compensated me for my accumulated expenses.

Setting up a physiotherapy service for around $100.00 is no mean feat. Sure, it wasn’t an elaborate clinic, and if I had simply left it at that it would never have led to long-term success or sustainability. It was, however, a start. It gave me my first real taste of being an entrepreneur, and led me to the business I operate today. Unless you have major initial expenses related to your business idea – for example, the need to purchase equipment, storage space, or stock – there’s no reason money, or a lack thereof, should stop you from starting a business.

2. An Office/Storefront

Almost every business venture I’ve started has been run from my desk and/or my laptop. In some cases this has been a pragmatic approach – I simply didn’t have the money or resource to lease and fit out an office or storefront – however for the most part the simple fact was that I didn’t need a physical location in order to do business. And unless your business idea requires a physical space that you cannot already provide, neither does yours.

The Digital Age give us the opportunity to revolutionise business like never before. Think about the average office environment – what does it contain? For an individual, it’s typically a desk, a chair, a computer, a file cabinet, and a phone. Some may have their own printer, many use a printer that is assigned to a work group. This will often be a multifunction device, enabling printing, copying, scanning and faxing. Look beyond the cubicle: every other person essentially has the same thing. Some – directors, managers, and so forth – will have their own office, but the contents of that office, the things that actually need to be able to work, are essentially the same. You’ll probably also see some kind of board- or meeting-room as well. Pretty standard, right?

Now consider this. You most likely have, or have access to, all those things right now. If you own a computer, a laptop, or one of the better tablets or smart phones, you already have your workstation. You might even already have a small personal multifunction device that lets you print, copy, scan and fax; but even if you don’t, you probably don’t need it anyway. Being able to store and share documents and information electronically has almost eliminated the need for hard copy. Why print when you can read and edit on-screen? Why fax when you can email? Why take up physical space filing hard copy when you can store things digitally on a device a fraction of the size of the average novel?

ConnectThinking along those lines, it’s not difficult to see how this can revolutionise workgroups. If everyone can work and share electronically, what is the need to have an actual office? You might say what about face-to-face contact, interaction and collaboration? Well, that’s all possible too thanks to almost every device that connects to the internet having audio-visual capabilities. If you own a recent laptop, tablet or smart phone, you already have a device capable of video conferencing, which helps bring people face-to-face. There are plenty of apps and software available – much of it free of charge – that will allow to connect one-to-one and as a group: and you don’t need to be in the same area, the same town, not even the same country to be able to do it.

But what about presence? What about having that location that represents your business? What if you need to meet with clients or investors or other VIPs? Meeting at your kitchen table or the local coffee shop might not cut it, right? In that case, let me introduce you to the virtual office. Virtual offices have been around for sometime but remarkably not many first time or developing entrepreneurs know about them. In fact, there’s a good chance you’ve already done business with someone who used a virtual office and never even realised it. What is a virtual office?

You can think of a virtual office as the façade of your business. Virtual offices are a business in themselves: their business is presenting a public face for your business. A basic virtual office setup will often include, for a recurring fee, a physical location address, a mail service – whereby you can have mail sent and either pick it up or have it redirected – and a ‘receptionist’ who can redirect calls to you or take messages as required. You are generally provided with a business number to give out and calls received on your behalf are greeted with your company’s name as they would be if you had your own employed receptionist. For additional one-off or recurring fees additional services can also be provided, from having access to an office/cubicle and business equipment, to the provision of a board- or meeting-room to hold face-to-face meetings with clients. Many virtual office providers have services in different cities, even different countries, and can extend the same range of services in area they are based in. Suddenly, your business can give the appearance of being national or multi-national – something to consider when planning the scope of your business.

A virtual office can be an excellent short-to-mid-term solution for someone wanting establish a professional presence for a new business. Yes, all of this comes with a price, however when you consider the costs associated with leasing, or worse, purchasing, a business property, there really is no comparison when first starting out.

The next two tips will appear in Part 2 of this article – be sure to Subscribe so you don’t miss out!

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